Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor.
Variety works with one major motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, Minions, The Hunger Games: Mockingjay, Smurfs: The Lost Village and we are rolling out Sherlock Gnomes as our 2018 Variety Gold Heart Pin!
Through this incredible partnership, the Gold Heart Campaign has raised millions of dollars to help children in need!
©2017 Par. Pics. and MGM