Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, Minions, The Hunger Games: Mockingjay, and now Smurfs: The Lost Village. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

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You can find Smurfs: The Lost Village Variety Gold Heart Pins at any of the following theaters: