Gold Heart Pins
Have a Heart and the Force Will be with You, Always
Lucasfilm Ltd. has collaborated with Variety, The Children’s Charity to create limited edition pins featuring Yoda and Darth Vader for Variety’s 24th annual Gold Heart Pin Campaign. Proceeds will benefit Variety programs that provide life-changing mobility devices, life-saving hospital equipment, and life-enriching experiences to children who are disabled and disadvantaged.
The collector’s items will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from November 2013 – April 2014, including Cinemark, Starplex Theaters, and much more!. A full list of participating locations nationwide can be found on usvariety.org.
Donations from the 2011 Gold Heart Campaign, featuring fan favorites C-3PO and R2-D2, totaled more than $1.8 million.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios Motion Pictures, Universal, Sony, Paramount, and Warner Bros. to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, and Yogi Bear. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.
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